Comparison

Theory Rd. vs Impact.com

Impact.com is enterprise-grade and enterprise-priced — a percentage of your revenue plus transaction fees, two parallel APIs, and an implementation project to get going.

	Impact.com	Theory Rd.
Pricing	Enterprise (opaque) Starter ~$30 or 3% of revenue; Pro ~$2,500/mo + 2.5% transaction fee + setup fees	$29–$349/mo 14-day trial, no setup fee, no contract
Setup time	Implementation project	Live in ~5 minutes
Sign up without a sales call	Yes	Never — no sales calls
Sends conversions back to Meta & Google	Not native	Built in — Meta, Google, GA4
Live postback tester	No	Yes — live postback tester
Conversion tracking	Powerful but complex	Every sale matched to its click
Your own tracking domain (white-label)	Enterprise	Yes — Scale plan
Contract	Annual	Month-to-month, cancel anytime

Why operators switch from Impact.com

✓Flat, predictable usage pricing — not a % of your revenue + transaction fees

✓One clean API, not two parallel ones

✓Conversion send-backs built in

✓Live in minutes, fully self-serve

Joan will walk you through switching from Impact.com.

Start trial — switch in minutes

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