Docs & guides

Everything you need to get tracking, postbacks, and conversion send-backs running — step by step. Self-serve, no ticket required.

Get started

Getting started with Theory Rd.

Create your first offer, generate a tracking link, and fire a test click — in about two minutes.

Tracking

Set up a server-to-server postback

The one postback URL to give your advertiser or source network so conversions flow into Theory Rd.

Integrations

Send Everflow conversions to Theory Rd.

Add Theory Rd. as an Everflow postback so your Everflow conversions centralize in Theory Rd. and fan out to Meta/Google.

Connect CJ, Impact, or Partnerize

The postback macros for CJ Affiliate, Impact.com, and Partnerize so their conversions reach Theory Rd.

Reference

Tracking macros & sub-IDs

Theory Rd. uses one macro syntax — {curly} — and five sub-ID slots for channel, campaign, ad set, ad, and placement.

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